Episode 6.4: The AI Marketing Advantage: From Theory to Doing
Welcome to the deep dive. We're jumping straight in today. We wanna talk about how you can, you know, really boost your marketing results significantly.
Speaker 2:And get that competitive edge everyone's after.
Speaker 1:Exactly. So today, we're taking a close look at this course, the AI marketing advantage. We're gonna explore how it's actually set up to help you do just that using AI across your marketing.
Speaker 2:Yeah. We've got the rundown on what it covers.
Speaker 1:Right. So the goal here is to really break down how it aims to give you practical usable AI skills, but without making your head spin.
Speaker 2:Know? Definitely. Avoiding that information overload is key.
Speaker 1:Okay. So let's unpack this thing.
Speaker 2:What jumps out immediately, I think, is the main goal. It's laser focused on getting you to actually use AI in your marketing day to day.
Speaker 1:Right. Less theory, more doing.
Speaker 2:Exactly. It's much more about practical application. Yeah. You know, right from the start. And that hands on approach, it's woven through everything.
Speaker 1:Totally. The material really emphasizes that everything you learn, it's geared towards action, towards doing. We're talking hands on exercises, real world kind of tasks.
Speaker 2:Yeah. Simulations, step by step workbooks, that sort of thing.
Speaker 1:So the idea is you finish the course and you're actually ready. Ready to jump in and use tools like say Jasper or Midjourney.
Speaker 2:Midjourney's fascinating the way it creates images from just text.
Speaker 1:Incredible. Right? Yeah. And Surfer SEO, basically tools you can use to get that immediate, like noticeable improvement in your marketing. That real advantage.
Speaker 2:And looking at how it's structured, the module on AI in content marketing really shows off this practical side.
Speaker 1:How
Speaker 2:so? Well it doesn't just float theories at you, it breaks it all down into like concrete steps you can actually take, things you can implement straight away.
Speaker 1:Okay. Like what?
Speaker 2:Like developing an AI powered content strategy. They actually guide you through that. Mhmm. And they provide this, matrix. Think of it like a guide.
Speaker 1:A guide?
Speaker 2:Yeah. To help you match the right AI tools to your specific marketing goals and crucially your audience, who you're trying to reach.
Speaker 1:Ah, okay. So it's very targeted. That sounds immediately useful.
Speaker 2:It really is. And then it goes further. It shows how AI can chew through tons of data, you know, in real time to spot content gaps or maybe new opportunities you hadn't opportunities you hadn't seen.
Speaker 1:Which is huge. Right? Using data like that gives you a serious edge.
Speaker 2:Absolutely. Instead of just guessing what content to create next, you're using these AI insights to actually guide your decisions. That's a game changer for results.
Speaker 1:And they give you a template. Right? For a content calendar.
Speaker 2:Yeah. Exactly. And it's designed specifically to include AI generated content. It even have fields for like which AI tool you use, the exact prompts.
Speaker 1:Where the prompts are key.
Speaker 2:Oh, totally. And importantly, a space for noting the human review. That part's critical.
Speaker 1:Yeah. That combination AI's power, with that essential human check.
Speaker 2:Precisely. And another thing, look at the whole content marketing funnel.
Speaker 1:Okay.
Speaker 2:And they show AI's role at each stage with, you know, real examples. So you can really visualize where and how AI fits into the entire customer journey.
Speaker 1:That helps connect the dots. Then there's the visual side using AI for images and maybe video.
Speaker 2:Yep. And it's not just about making pretty pictures. It's about making sure those visuals actually fit your brand.
Speaker 1:Brand consistency.
Speaker 2:How? Through careful prompting, getting the style right, iteration. Plus they cover optimizing them for different platforms. You know, the technical stuff like file sizes, dimensions.
Speaker 1:Gotcha. The practical details.
Speaker 2:And the AB testing aspect they emphasize. Yeah. That's vital.
Speaker 1:Testing AI visuals against human made ones.
Speaker 2:Exactly. They walk you through setting it up, how to actually read the results. They even provide a UTM parameter checklist.
Speaker 1:Ah, the tracking tags for links.
Speaker 2:Yeah. And guidance on GA4 verification. Just making sure your Google analytics tracking is spot on. This focus on measuring is how you know what's really working and boosting those results.
Speaker 1:Which makes sense. It leads right into measuring and improving the AI content overall.
Speaker 2:For sure. They list out relevant KPIs, key performance indicators.
Speaker 1:Metrics like engagement, conversions. Yeah. The important stuff.
Speaker 2:Exactly. And they show you how to track these using tools like Google Analytics, giving concrete examples.
Speaker 1:There's an ongoing cycle.
Speaker 2:Totally. It's this process of refinement. You use the data, you tweak your prompts, you improve the content. They really highlight that feedback loop. AI output, data analysis, human input.
Speaker 1:A cycle of continuous improvement aimed at getting better results over time.
Speaker 2:That's the idea. Then they get into the AI text generation models, the large language models or LLMs.
Speaker 1:The engines behind tools like ChatGPT, right?
Speaker 2:Right. And they explain them using like really clear analogies so you don't get lost in the tech jargon. Think super smart, autocomplete, trained on just massive amounts of text.
Speaker 1:Okay. And then how to use them?
Speaker 2:Immediately. They show applications for actual marketing tasks, writing blog posts, ad copy, social media stuff, emails, even video scripts.
Speaker 1:Very practical. Do they show specific tools?
Speaker 2:Yep. They demo tools like Copy Ai and Jasper. Show how they fit different needs. Like, Copy.ai is great for shorter things, social captions, ad headlines.
Speaker 1:And they mention free plans sometimes.
Speaker 2:Yeah. They point out free or limited plans, which is smart. Lets you experiment without committing upfront. Jasper's shown more for maybe longer or varied content needs.
Speaker 1:And what about getting good results from these tools? The prompts.
Speaker 2:Prompt engineering. Yeah. They dive into advanced techniques there. This is where it gets really powerful.
Speaker 1:How so?
Speaker 2:They show how being super clear and specific in your instructions, your prompts dramatically changes the output quality. They even give you like side by side examples, vague prompt versus a really clear one. The difference is striking.
Speaker 1:So it's not magic. You need to guide the AI skillfully.
Speaker 2:Exactly. And the course really hammers home finding that balance. AI is amazing for speed, scale, finding data patterns, handling repetitive stuff.
Speaker 1:But humans bring
Speaker 2:Critical thinking, emotional intelligence, ethical judgment, brand storytelling, that deep grasp of human psychology. You need both working together.
Speaker 1:It sounds like they keep bringing it back to strategy too, aligning the tools with goals and audience.
Speaker 2:Constantly. It's a recurring theme. Making sure that tech serves a purpose, not just using AI because it's trendy.
Speaker 1:And maintaining brand consistency.
Speaker 2:Yeah. They talk about detailed prompting, refining things, always having human review, even building libraries of preapproved prompts. They give a practical example like ensuring brand colors are used correctly in generated images.
Speaker 1:That's really specific, useful.
Speaker 2:And that AB testing framework for visuals we mentioned, they lay it out clearly, define the goal, create variations, segment your audience if needed, measure, analyze, iterate. Data driven decisions for visuals too.
Speaker 1:What about turning text into other formats like video?
Speaker 2:They cover that too. Using AI text to create videos with tools like Lumen five Synthesia and video, how to pick key parts, add branding, maximizing content reach.
Speaker 1:It all sounds very focused on performance and results.
Speaker 2:Absolutely. The underlying message is always measure and optimize. Use engagement KPIs to give examples for social, blogs, email, and conversion KPIs, leads, sales, downloads. It's about that data driven approach to getting those better marketing outcomes. Skyrocketing results like you said.
Speaker 1:Okay. Let's shift gears a bit. What about SEO? How does AI fit in there according to the course?
Speaker 2:AI significantly enhances keyword research. That's a big one.
Speaker 1:How? Finding better keywords.
Speaker 2:Yeah, discovering long tail keywords, those more specific phrases. Also understanding semantic meaning, the intent behind a search, not just the words. And even predicting trends, that gives you a real advantage in search rankings.
Speaker 1:And on the page itself optimizing content.
Speaker 2:Yep. On page SEO. AI helps refine titles, meta descriptions, those little snippets in search results headings, even the main body content making it more user friendly and easier for search engines to find and understand.
Speaker 1:So AI touches content creation, visuals, and SEO. What else? Email?
Speaker 2:Definitely. Email marketing and automation get a good look. Lessons on AI driven personalization.
Speaker 1:Personalization using tools like
Speaker 2:A Mailchimp, Constant Contact, ActiveCampaign, HubSpot. They mentioned several. Using AI to segment audiences better, tailor content, offer specific recommendations, even dynamic content within emails.
Speaker 1:Making emails feel more relevant to each person.
Speaker 2:Exactly. And automated campaigns too. Think triggered emails based on actions, follow-up sequences, onboarding new folks, trying to reengage people who've gone quiet, AI streamlines all that, makes it much more efficient.
Speaker 1:Does it touch on influencer marketing within email?
Speaker 2:It does. Yeah. Using AI for influencer outreach sequences. Yeah. Which is, you know, pretty relevant today.
Speaker 1:And optimizing the emails themselves.
Speaker 2:Right. Using AI tools, mentioned names like Phrasey, seventh sense, Optimal for things like AB testing subject lines automatically, refining the copy for better impact, improving deliverability, even predicting the best send times, getting the most bang for your email buck.
Speaker 1:Yeah. That's email. What about the wild world of social media?
Speaker 2:Yeah. There's a whole module on AI for social media and influencer marketing too.
Speaker 1:What does AI do there? Scheduling posts?
Speaker 2:It can automate scheduling. Yeah. Finding those awful times when your audience is actually online and active. Yeah. But also providing data driven insights.
Speaker 1:Insights,
Speaker 2:audience sentiment, what people are feeling about your brand or topics, identifying trends, tracking performance, and of course assisting with creating content, text posts, images, even video snippets for social.
Speaker 1:What about listening? Monitoring mentions?
Speaker 2:Big time. AI for social listening tracking brand mentions, analyzing sentiment around them, plus getting deeper audience insights, demographics, interests, really understanding who you're talking to.
Speaker 1:And influencer marketing on social.
Speaker 2:AI helps there too. Yeah. Discovering potential influencers, checking their authenticity, which is huge, and tracking campaign performance, making smarter partnership choices.
Speaker 1:Does it cover social media ads?
Speaker 2:Yep. How AI is used in advertising, automated targeting, dynamic creative optimization where the ad changes based on who sees it, managing bids efficiently, making your ad spend work harder.
Speaker 1:And customer service on social? Chatbots?
Speaker 2:Absolutely. AI powered chatbots handling customer queries on social platforms. It frees up human agents for trickier stuff and provides that instant response people often expect now.
Speaker 1:Wow. Okay. It seems to cover a lot of ground. You mentioned an AI partner within the course. Link.
Speaker 1:Yeah. Link, the AI marketing partner. It's like this virtual guide embedded in the course.
Speaker 2:How does that work?
Speaker 1:Link pops up in intro videos, certain lessons. Its role is to highlight actionable AI tools, point to practical resources, keep the learning focused, give real world examples. It's even listed as an instructor for some specific lessons like the one on ethical considerations.
Speaker 2:An AI teaching about AI ethics. Interesting.
Speaker 1:Kinda meta. Right? Yeah. But it reinforces that practical tool focused nature of the course. It's constantly pointing you towards doing things with AI.
Speaker 2:Okay. So pulling this all together, this deep dive into the AI marketing advantage course, It really seems like it offers a, a very comprehensive path
Speaker 1:and a practical Extremely practical. That's the main takeaway.
Speaker 2:To actually using AI in your day to day marketing, it feels like it goes way beyond just, you know, learning the buzzwords. Oh yeah. It's about gaining real skills, automating tasks, creating much more personalized customer experiences, using data insights across all your channels, content, email, social, SEO.
Speaker 1:And that strong focus on hands on application, the workbooks, the exercises. It sounds like it's really designed to give you the how to, the knowledge you need to actually see those significant improvements.
Speaker 2:To get that competitive edge we talked about.
Speaker 1:Yeah.
Speaker 2:That's the promise. And it lines up with what people often want from learning now. Right? Getting useful knowledge quickly, thoroughly, having those moments through actually doing things, not just reading and avoiding that feeling of being totally swamped by information.
Speaker 1:Right. Getting straight to the practical value.
Speaker 2:Exactly. The structure, the content. It feels designed to be that shortcut. To get you informed, yes. But more importantly, really prepared to use AI effectively to get those better results.
Speaker 1:Absolutely. So for everyone listening, maybe think about the marketing challenges you're facing right now, your specific hurdles.
Speaker 2:Yeah. What are the pain points?
Speaker 1:How could a practical hands on understanding of AI, like the kind this course seems to offer, maybe give you the solutions you need? Unlock some new growth.
Speaker 2:What's the first thing you'd tackle?
Speaker 1:Right. What's the very first area where you'd want to apply AI to start getting that advantage? Definitely something to think about. Thanks for taking this deep dive with us today.
